BURgerville
Brand - Marketing
Food is our first love!
Stockpot partnered with Burgerville to lead a brand turn around for the 60 year old regional favorite. From brand positioning, to marketing strategy and product prototyping our collective work enabled Burgerville to upgrade their look, reach and storytelling.
Their ability to craft the right product, with the right impact for our guests hit the bullseye for us. Their work supported us in refreshing our brand, in strategically moving through very difficult situations, which included surviving the pandemic, wildfires, protests and giving back to our front-line workers. We were so grateful for their dedication, their creativity and ability to strategically mobilize quickly. It made a very big difference in our ability to stay profitable, be community-built and serve our guests with love.
- Jill Taylor, Burgerville